Chapter IGive your product an audience
Reach the people your product is built for.
We help AI startups, SaaS and developer-tool companies reach relevant audiences through trusted creators and thoughtful campaigns, with transparent pricing and grounded measurement.
The distribution problem
Building got easier. Being heard did not.
Technical audiences tend to tune out ads and listen to people who know the field. The hard part is finding those people, briefing them well, and knowing what actually happened afterwards. That is the work we take on.
Audience fit first
We match creators by the audience they actually reach and the topics they know, not by follower count alone.
Vetted creators
Every creator is reviewed by our team before they can take part in a campaign.
One clear quote
Our service fee and the creator budget are listed separately, along with deliverables and usage rights.
Verified delivery
We check that every deliverable is published as agreed, with proper disclosure.
Sourced reporting
Every metric is labelled by source and reporting window.
Room to repeat
Learn what worked and run the next campaign with better information.
After client approval
We plan the distribution, not just the placement.
DAETO, Discovery, Approach, Execution, Tracking and Optimization, gives every managed campaign the same defined sequence. Here is how your product’s message moves through it.
01 Discovery
We learn the product before anyone writes about it.
We use your product, check the claims that matter and collect the questions your audience actually asks. Nothing goes into a brief that we cannot support.
02 Approach
One planned route to a shortlist of creators.
We find relevant creators from their real X work and consented audience evidence, then prepare a factual brief, creative angles, schedule and reporting plan. The founder reviews eligibility and signs off the plan.
03 Execution
Each creator carries it in their own voice.
Creators decide whether to join. They write, record or explain in their own way, with the paid partnership disclosed. Brands brief them; nobody scripts them.
04 Tracking and Optimization
Every figure says where it came from.
We verify that each post went live as agreed, label every metric by its source and reporting window, and write a candid retrospective so the next campaign starts from better information.
See every DAETO stage See the full process
The illustrations show how the process works. They are not results from a campaign.
Who it’s for
Built for teams with something real to show.
Launch is for products that hold up when an expert looks closely.
AI startups
Models, agents and AI-native products that need credible explanation, not hype.
SaaS
Tools whose value is clearest when someone who uses them shows how.
Developer tools
Infrastructure, APIs and open-source projects that developers adopt by recommendation.
Evidence before promises
Know what you are hiring us to do.
Our process is public now; case studies will only appear when real campaigns are finished and approved for publication.
Compare buying an isolated placement with a managed strategy that includes discovery, careful creator selection, editorial freedom, verification and a candid retrospective.
Read Dispatches for the thinking and methods. Completed client and creator-approved campaign reports will follow when there is real evidence to share.
Straight talk
What we don’t promise.
We don’t guarantee impressions, sign-ups, conversions or revenue. Total views are not the same as unique reach, tracked clicks are not qualified leads, and reported sign-ups are not paying customers. Our reports keep those differences visible.
Some categories need extra review or may be declined, including financial products and token promotions, depending on the platform rules and the countries involved.
The message travels further